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Feedback on second presentation: 

"I found that everything they said was clear, also  got a lot of information and facts about their product from the presentation. It was a bit long, but very detailed, this meant that some of the facts and information is lost in my mind."

"They had it all planned out very well and it was very clear and easily understandable." 

"I found that all of them addressed the audience efficiently and they justified their points very well, along with  plenty of evidence and examples of heir campaign advertisements. The presentation was very long nd i found it quite hard to engage at time too. Also their presentation on prezi was quite confusing. Apart from that it was a very well founded presentation with enough information." 

"Too long, focus on main point, don't go that much into detail." 

"Very detailed clear presentation."

"Could make leaflets and storyboard bigger so we could see it better."

"Really good nd very detailed, and we understand what they have done and what they are going to do. It was really detailed and easy to follow."

"Really clear and detailed, well thought out and perfectly prepared."

"A lot of good information, bit long."

From this feedback it is clear hat although all our ideas were put across clearly, we may have made out presentation slightly to detailed and did not focus it on our main ideas as much as we could've done. We should do this to improve. 

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 How are your two media products related?

Through our print work and our film, we have a lot of similar things. Our campaign name, logo and slogan is what really relates all of the products the most as they are consistent throughout all of the products. Having these things in our products is good, because they all show the same thing and it would become recognisable every time it is seen. the colour schemes aren't exactly the same, but they all stick to a blue-green house colour, but the shades change depending on which audience we have decided on for that particular poster. Also, our name, Youth4Baldock is always in the same font, so this also becomes recognisable. We use the font 'Edo' from Font Squirrel. We also use the same links to our social networking sites. The information on each of our media products is usually generally the same, about the age range and needing volunteers. Also on our products, we keep the contact information the same so it is accurate across all of the products.

How has your research has been used to fulfil the brief and meet the needs of the client? 

 Our research has shown a lot for the client, such as our surveys, and more have seen exactly what the public have wanted for this regeneration.  We responded immediately to the brief with our first ideas, which were those of a park regeneration, and then our idea was a Youth Club, at Baldock Museum, which is an area that is unused and really could do with a regeneration. This was our first response to the brief. Our research into the area and the public consisted of pictures, and surveys with the local public, of which we separated into  the local teenagers, and then just the general public, to get the best out of our research, and getting a target audience. 

How do the products apply appropriate codes and conventions?

We kept in the codes of a campaign and conventions by using mostly the same colours, only changing the shades for the target audience, to make it more appropriate. We always included the contact information, and it was always the same so it was accurate to see, this meant the people interested in the campaign could easily find our website etc. We always used the same slogan 'make every regeneration count' so this could stick in peoples minds. Also, the same logo (the headphones and popcorn) was used across all of our media products, as wells as the same style images of the Baldock Museum, and the town centre. This helped people see where we wanted the regeneration to take place. 

How do the products reach the target audience?

The name of our campaign was 'Youth4Baldock', so this immediately shows our target audience, 'Youth' and also the '4' is text speak for the word 'for' which is in relation to our target audience. Our logo is headphones and popcorn, the headphones show music, the popcorn shows movies and entertainment, which is what we wanted to put across as the activities that they would be doing in the youth club, as well as it being something 13-16 year olds enjoy doing. The language we use for each different leaflet and poster relates to which audience we were directing the media to, for example, we would use more complex language for the parent directed posters, then more images and a smaller amount of words for the teenage posters. The film was directed more across the whole audience, so the use of voice-overs and information was used, as well as pictures. 

How have representational issues been addressed? 

We have made sure that there has been no kind of 'sexism' or other features that make would be a representation issue, apart from stereotypically linking the specific colours to genders, the other issues have not come up. We represent teenagers as best as we can, as we have asked them what they would like and what they would want in Baldock, so we have tried to represent their needs in this campaign. 

How was the production process organised and scheduled?

We allocated a lot of tasks equally to each other to make the work load less, but still able to complete.We made a script for our TV/Small Documentary, which helped us know how much we could it into the video. We also made a plan for this, the timing and locations used was set out on paper as well as a story board to know what was going on, who we should have on screen at which point, which pictures we need and when the voiceovers were appearing (this was also on the script). We had an open social media chat (facebook), which allowed us to talk to each other when we weren't at school doing the project and really helped us organised out-of-school filming arrangements, decisions and more.

How did you consider the rules and regulations?

We knew that we couldn't put anything inappropriate within the campaign, even if it was something like swearing which does seem to apply to teenagers quite a bit these days. We couldn't do this because if we were doing the campaign and people such as parents or young children saw these rules being broken, they would not want to help out or send their kids to this youth club. We didn't print any 'lies' onto any of our platforms, such as 'Baldock museum is currently evil', we just made it look a bit dull, which is mostly the truth - obviously the reason why we wanted to regenerate it. 

How did you work as a team?

We split all of the work up into sections we could complete them all within a deadline, but also talked to each other so we could stick to specific themes and conventions within the campaign. My contribution firstly was the design of the logo, which had to be used to represent Youth4Baldock across all of he media platforms. I also did the Links, the webpage was split up so each of us could do a page for it each. I designed one of the posters which was attempted to be aimed across more of the whole audience instead of mainly parents or mainly teens, so it had a good amount of information as well as pictures and a few loud edits to make it stand out to teenagers. In the filming, we all looked for particular pictures and helped film, also we all pitched in to help with the script. 

What has been especially successful in your project?

We found that the surveys we conducted were very successful in helping us with finding information out about the local community and what they would benefit from. Our teamwork is also a very successful part of the project, we have been very ordered and organised through the whole products and have put all of our ideas into one. 

What could you have improved? 

I think we could've done more on the colour schemes and over all layouts of our posters, as they could look more 'the same'. I also think out film could be improved by adding more interviews, more filming of the museum itself and even some activities. We also could have done more research into what people around the area enjoy doing and want to see, as the surveys we did may not have given us a good enough amount of information, so more people would help us quantify the data. 

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Script
Voiceover 1:

(Zoom in of Tesco)
 “This is where teenagers are spending their free time. Is there not a better a place in Baldock for them to hang out?”

(Logo)

“We are Youth4Baldock, a group campaigning to have the underused Baldock Museum converted into a youth club”

(Slogan then image of museum)

“The museum could be used in a much better way and we believe that we have the solution.

(Zoom in of the museum)

“We asked teenagers living in Baldock their thoughts on Youth4Baldocks plans to regenerate Baldock museum into something the whole community would benefit from”

(Interview with Janvi Bhalla)
Janvi Bhalla:  “As someone who lives in Baldock, I know that the museum is currently very underused and I think that Youth4Baldock’s plans to regenerate the museum will benefit the community greatly. Baldock doesn’t have many areas that teenagers can hang out in and I think that if a youth club was available, with things like movie nights and just places to hang out I would defiantly go to it.

(Interview with Ryan Thompson)
Ryan Thompson: “I think Youth4Baldock’s ideas are very unique as Baldock doesn't have any youth clubs or arcade places to hang out for free.”

(Interview with Miss Sim)
Mrs Sim:
(What do you think of Youth4Baldock’s plans to regenerate Baldock museum?)
“As a parent of a teenager living in Baldock, there aren't many free in-door areas for our kids to socialize. I think the regeneration campaign will be very beneficial and worthwhile for anyone involved.

Voiceover 2:

(Image of teenagers jumping and image of games room)

“We want to create a safe free environment for teenagers to spend their free time whilst doing activities with their friends they may not get to do for free otherwise.” 

(Movie nights picture)

“We hope to utilise this space in the best possible way and convert the rooms into areas that teenagers can spend their time in.

(Gaming room picture)

“However Youth4Baldock cannot do this without your help”

(Interview with Janvi Bhalla – part 2:)
“I will defiantly volunteer to help out with the regeneration because I think it’s a really worthwhile cause and I think Baldock is going to benefit from having somewhere specifically for teenagers.
(Interview with Mrs Sim – part 2:)
I’ll be very willing to help with the physical regeneration of the museum and I’ll be encouraging my teenage daughter to do the same.”
(Interview with Ryan Thompson – part 2:)
“I think I will participate in the regeneration and I will encourage my friends to as well as it will really help the local area.”

Voiceover 3:

(Picture of Baldock Museum)

“Get involved now with our campaign and help Youth4Baldock regenerate Baldock Museum”

(Zoom in of Musuem)

“You can help with physical regeneration or just donate materials. Either way it will be making a difference to the area and helping us to make every regeneration count. Contact us now to get involved.

(Contact details)

“Contact us at our Facebook page “…”, our twitter account “…” or our website “…”

(New slide with number and email)

“You can phone us at “…” you can even email us using “…”. At Youth4Baldock we hope you can contact us soon and get involved with the amazing project that will help everyone in the local community”

(Logo)

“We would really appreciate your time and effort and of course…”
(Slogan)

“You will be helping Youth4Baldock make every regeneration count”

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Website Drafts






Features:


  • Paper style background as it looks creative.
  • Lots of pictures and information present so people can look at the campaign as well as understand.
  • The links are always at the side so the pages are really easy to navigate around the website.
  • The logo is always present at the top, the same with the name, this helps people remember the name and recognise the logo. 

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Our Advert


YOUTUBE

We created a short documentary style film that we want to be shown in local cinemas that will get people in the local area involved with the regeneration of Baldock Museum.

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Leaflet 3- Aimed at Teens


This leaflet is aimed at teenagers, our target audience, aged 13-16, itis a double sided leaflet that would be printed in A5. The leaflet is in a light blue colour on both sides as it is neutral and it will stand out to our target audience as it is bright and bold. We have used eye-catching fonts that have a “graffiti” feel to them, this is stereotypically ascociated with teenagers, and we feel it would appeal to them. We have used the same fonts and colour of the fonts throughout our campaign, both print productions and for our webpage, this will be easier for teenagers to recognise our campaign through different media platforms. On both sides of the leaflet we have added little doodles and graffiti like images. These will stand out and would attract our target audience.  Some of the doodles give ideas as to what activities would take place at the youth club. We have included lots of pictures as teenagers would find it easier to visualise the campaign and get more of an idea from it, we have added backgrounds and borders around them to make them stand out more, the pictures are also all in colour. Teenagers might be put off by large amounts of writing on the posters and leaflets, they tend to find pictures more engaging to look at. We have made sure that our logo, campaign name and slogan are included across all our media platforms as it is important for our target audience and adults to see and be able to recognise them. They always appear in the same colours and fonts. We have added sub-headings above the text so teenagers could go straight to the bi they want to read, we feel that this layout will be easier to understand.  There is a large section on the leaflet on how to get in contact with us, “Check us out”, we have included all the social networking links as teenagers tend to use social networking more, and we have also included our website, our target audience can use any of the links to find out more information about the campaign and can find out how to be more involved with it.  We can attract lots of teenagers with our campaign as we don’t just use one social networking site. We included the logos of the sites next to links so it is very clear to read.  The information on the leaflet gives you a brief but detailed summary about our campaign and what we aim to do in the future that will benefit our target audience greatly. 

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OUR POSTER (02)- Georgie Paulus Nield


This poster is aimed at our target audience of teenagers  aged 13-16 and we designed it by adding features that we thought would be attractive to them. We put in a light green background as we know that green is a very gender neutral color and the brightness of the green makes it more attractive to the target audience as it is more striking and eye catching. The green also links to our logo and we did this so that we could have a distinct house style running throughout the poster. Our fonts also add to the house style as we only used two. For the title and the subheadings we used 'Kristen ITC' as we thought that this was a very clear font but because it is a slightly child like/ handwriting style font which we thought would attract teenagers more. The font we used for the title and sub-titles is 'EDO' and we thought it was the most attractive because it has a 'graffiti' style effect which is more appealing and stereo-typical to teenagers. We have also included lots of images and a more than we included on the poster aimed at the parents of teenagers because we know that younger peoples fine images more interesting as they tend to spark their imaginations and give them a more realistic view on the campaign than plain text. We also added doodles around certain areas of the poster as this gives it more of a scrapbook and stylish effect which is very attractive. In our text we used elements of informal language such as 'hang out' and 'check us out'. We did this because we thought that the teenagers would be able to relate to it more and furthermore would find it more interesting. We also added our logo and slogan because we wanted these to be present on all of our advertising media formats as that the public can recognise it and link it to our campaign. Another feature we added was the links to our social networking sites and website. The reason we did this was because teenagers stereo-typically use facebook and twitter a lot so we thought that it would be a good idea to put it on all our media formats.

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