First Ideas
What are campaigns?
A campaign is something that get's awareness about an issue, an event, public service or product. Most campaigns educate the audience about what's going on and they give reasons about why people should be aware.What are methods of promotion?
- Short films
- Short Documentarys
- Leaflets
- Posters
- Billboards
- Websites
- Social Media
Types of Campaign;
- Threat
- Shock
- Catchy Music
- Catchy Slogans
- Enigma
- Famous people/people of importance
- Don't Drink and Drive; This campaign has been in action for years, using a number of different medias to let people know the risks of being under the influence of alcohol and driving. This poster shows a young girl, 'wasn't she' makes us think she could be dead, and from the aim of the poster, it's because a drunk driver killed her. The Logo is on the bottom of the page, so is the company name. The main message is in a blood spatter, which is quite shocking.
Advertising Techniques ;
- NSPCC; Over the years the NSPCC have made various shocking and sad campaigns, they stand from helping fight cruelty towards children. This one is very childish, which is an appropriate theme. The child has bruses and is being told to stay quiet about her abuse, her toys look frightened.
Other Campaigns include 'Smoking Kills' from the NHS, RSPCA re-homing an stopping animal abuse campaigns and a lot more.
- Alliteration
- Rule of three
- Rhetorical Questions
- Facts and Figures
- Using celebrity names
- Humour (if used under the right circumstance)
- Repetition
- Shock
- Personal Pronouns
- Emotive Language
- Hyperbole/Exaggeration
Areas locally that are communal spaces;A locality in which a group of people are a part of. This can be a town, a road or a club. This group of people are familiar with their surroundings and the people around them and are usually friendly and try to keep this all together.
The High Street; Considering there is no place for teenagers to hang out, they often spend a lot of time in the High Street. It is a large public space, but it would be understandable that people don't want to go out, if they know teenagers who look even the slightest bit intimidating will be there.The Community Centre; This is still up and running, this holds events such as birthday parties and clubs like martial arts, but doesn't have anywhere for teens to go inside.
Avenue Park; Teens hang out here mostly in the summer, they have
a newly installed water park, but in the winter it won't have much use. This is one of the better communal spaces, a lot of people have access and can have a good time there. It doens't need much regeneration, since it has done recently.
Baldock allotments; these are mainly inahbited by the older generation who enjoy planting and growing plants. There are sheds there and they do cost money to buy. The sheds get broken into, but nothing like that has happened in a while. This isn't for teenagers and they don't share an interest with wanting to grow plants.
Previous campaigns?
- Example 1; There was a campaign on Facebook about water parks in Royston (a surrounding area of Baldock) which had a lot of participants. They finally pushed through and got what they wanted.
- Example 2; Save Rural Baldock is a campaign to save the area around Baldock, as planning permission to build over 400 homes, and ruin the countryside. So far the campaign has been slightly successful, but not saved enough yet.
