Initial
Thoughts
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Answer
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Explanation
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Who I might work
with?
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Chosen area to campaign
for.
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Local campaign – how does this place affect the
area.
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Media Form 1: Briefly outline your campaign ideas –
name, slogan, audience, form etc
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Media Form 2: Briefly outline your campaign ideas –
name, slogan, audience, form etc
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Name; This is renegerating Baldock. Slogan; Make every regeneration count. Audience; This is again for 13-16year olds, but others younger or older could take a look. Parents of kids can see why it is good for their kids to begin to attend the youth club. Form; It would be a documentary, maybe with a few actors, to walk around and point out parts of our regeneration in Baldock. |
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How these 2 forms are integrated (vital for higher
marks)
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Intended target
audience
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Why this campaign suits
them.
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Any other ideas or comments to
make
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Read User's Comments(1)
Survey to Research Community Space
Development in Baldock: (Teens Only)
How old are you?
0-10
11-15
16-20
How long have you lived in Baldock?
0-5 years
6-10 years
10+
[ ]
Do you feel intimidated in Baldock?
Yes
No
I don’t know
Do you think Baldock would benefit
from new facilities such as a youth club?
Yes
No
I don’t know
Would you go to a youth club if it
was available?
Yes
No
I don’t know
[ ]
What services would you like to be
provided for serious issues?
[ ]
Survey - Target Audience
Our second survey was aimed directly at our target audience which we decided would be teenagers. We thought teenagers would be the best target audience as we are all teenagers ourselves so can easily relate to what they want and what they need. It also means that the we will be most suited to using appropriate language and methods of promotion that we know teenagers will see.
In this survey we asked more direct questions about where people 'hung out' and spent their free time. We also asked whether they felt Baldock would benefit from having a youth club that wasn't strictly Christian and whether they would attended the youth club
(Copy of teen survey)
- We also found that the places most of the teenagers 'hung out' in were 'Costa', the park and Tesco.
- We also found out that the services the teenagers we surveyed would like to be provided for fun, included more places to sit down with friends in town, and at the park; more shops; small cinema screenings and a couple of people wanted a small skate park.
- Finally the last question asked if there were any services the teenagers would like to be provided for serious issues. The responses mainly focused around support groups for young people.
Analysis of 4 existing community campaigns (also within the local area)
Baldock Town Hall;
This campaign is for the re-use and regeneration of Baldock Town Hall, which is in need of over £50,000 worth of repair. This concept is less about green space and more about regeneration of indoor spaces. They're ideas are to transform it into somewhere that can hold events such as small cinema type screenings, local kids clubs and also small concerts. This could improve the amount to do in Baldock and would have more attraction. Although the project doesn't have a main poster, there is a likelihood that they have produced fliers or leaflets to get more people involved with getting the council to give them enough money to regenerate the hall.
INTERVIEW IN THE CAMPAIGN:
Mrs Gentle said: “We have undertaken quite a sizeable project to bring Baldock Town Hall back into community use. We envisage a vibrant arts and heritage centre in the middle of Baldock town as an asset to Baldock and the renovation work that has been undertaken here recently.
“We look forward to a full programme of events to complement those already being carried out by various community groups in Baldock.”
Mrs Gentle said the group would have liked to have occupied the hall by now.Wild Stevenage;
This campaign is for the local Hertfordshire residents to get involved in conserving the rest of the environment that hasn't been built on yet. It's about showing a future generation the wildlife that is in our area and how to keep it going and safe. This campaign uses a website with a logo and seem to have a lot awareness. They get people to sponsor it, doing runs and also they get people to hold up signs in protest with their logo. This campaign is meant to fight for change in the area to save wildlife, so everything they do has to get some kind of public attention. They also allow volunteers and ask people to sign up for their campaign online. It is likely that people get fliers from this campaign, all around Herfordshire. The logo and website has a simplistic and pure look, with white and green-blue - this could be thought of as the colour of water, so matches what their campaign is about. The language in this campaign titles and content throughout it's website is very straight forward and informative, but also gives a sense of immense community. This is a very successful campaign and has had a lot success. The target audience is families and pretty much anyone that shares an interest in the environment.
This also has a website, which colours match up to the picture that you can see at he top. They did this because the yellows, browns and greens are very natural colours and relate directly to the theme of nature. Using kids in the pictures shows that even the young generation want to get involved with the work and that it should be something he whole community wants to do.
Green Gym;
This is an organisation that is based all around the country, this is also about keeping the wildlife safe and conserving what we have in the country. You can find your local 'Green Gym' on the website, this is how they inform people how they can get involved straight away, this is easy to find. The layout of this website and pictures plus text is very green and matches the campaign. Currently, the background is of autumnal leaves, which coordinates with the seasonal weather, this makes it very attractive. The main posts and logo are green, this represents the wildlife factor pretty simply. They also have a slogan in this page, 'reclaiming green places since 1959', which isn't seen in most community campaigns. They use volunteers to help in particular areas of the country, and considering the amount of time it has been running for and how far spread across the country it is, you can see that this campaign is very successful. The target audience for this campaign is environmental lovers, from the picture that is on the website would suggest that the audience is more for the middle aged - elderly range of people. There is also a prominent logo at the top of the page, 'TVC' which has the meaning underneath. The language of this campaign is again, straight forward and informative, it is also professional.
Triangle Gardens;
This campaign is based in a nearby town to Baldock - Hitchin. This gets a range of people, from little kids, to school students and the youth of today, to families and then also to the older generation, so more middle aged and elderly. We know this because of the of the banner that is placed on the website, just like the TVC campaign, it shows target audience straight away. Their products include leaflets to advertise for volunteers. They also offer courses to help people get interested and involved and have knowledge of what can be done to help the wildlife. A lot of campaigns in our area are made for saving wildlife, purely because this area is getting built on widely and quickly, so saving and preserving the environment is important to a lot of community areas in Hertfordshire, especially. The campaign is quite successful, it holds events, visits schools and has raised awareness by getting sponsorships from large companies in the area, such as the Morrisons branch in Hitchin and the John Lewis branch in Welwyn. They also use social media sites - Twitter and Facebook, this method can entice the younger audience to pay interest to what they do.
Places around school that are used as a public space:
The Astro/Rugby Fields across to the school. this is used for sport and occasionally people hang out around that area.
The Areas around school such as small parts of field or benches surrounding it are used at lunchtime and break.
The Lunch hall is a place that everyone has to hang around in, although some choose to go outside, a lot of people use to hang out at lunch and break time.
Other places in our school include most of the classrooms to hang around in (form rooms)and the fields next to the field opposite the school in the sports area.
The Astro/Rugby Fields across to the school. this is used for sport and occasionally people hang out around that area.
The Areas around school such as small parts of field or benches surrounding it are used at lunchtime and break.
The Lunch hall is a place that everyone has to hang around in, although some choose to go outside, a lot of people use to hang out at lunch and break time.
Other places in our school include most of the classrooms to hang around in (form rooms)and the fields next to the field opposite the school in the sports area.
The Issue;
Why do we need to focus on regeneration and getting people involved with community and green space?
Regeneration in the area is really important for out target audience especially, because the current community are probably afraid of them. People see young people now a days as a threat and an intimidation, little kids to adults find teenagers to be scary and they feel uneasy around them. This is because they are always hanging out in the streets and seem to be doing potentially bad things, but we're not all like that. Getting the community involved in helping to make a fun and supportive youth club would let them see that as long as they have a place to go, to make friends, to help with homework or any other issues they have, to do activities that aren't based around drugs, alcohol or anti-social behaviour and to most importantly have fun, that teenagers really aren't as intimidating as they are portrayed in the media. Regenerating somewhere that doesn't actually have much use or isn't really regarded as a community space would be ideal to transform into something that can be used for something good. Although this isn't a transformation of a green space, regeneration of those are important because overgrown areas could also be used as an enjoyable park or allotments, so it could expand for a lot of audiences.
Campaign Posters Analysis:
This David Cameron/Conservative campaign poster is aimed towards most people, because everyone cares about the NHS system, as we need it. It is all in the same house colours, blue and green, with a background of white. The only change in colour is David Cameron in a black suit. These colours are very pure and open, they are bright and would easily attract the public's eye. Him being in the black suit makes him stand out against the pure white background. The conservative website is placed at the bottom of the campaign poster, this is probably always the same and always on the posters, or TV adverts, or billboards. This information is very important, it always needs to be accurate so people can access it with ease. The statement is very blunt and short, it would stick in someone's mind. It could be seen as 'hard hitting', the first part is, 'We can't go on like this' is a very tactful, it would make people properly think about the NHS situation. The poster also has the slogan of the conservatives at the bottom, 'Year for change'. This is also short and subtle, but would be on every single one of their campaigns.
This campaign also has a website, another platform of media. It has the same colours as the poster/billboard would have, the light blue, which still represents the light and purity supposedly of the campaign. It also has the same style picture of him, the suit and formal look, making it very professional. This website has a search bar as well as links to other parts of the campaign that is more to do with their objectives instead of the person. It also has a section where you can find your own local conservative campaigns, which relates directly to you personally.
This campaign is an abuse campaign for children. The picture is the main thing that is supposed to be looked at with thought. The child in the chair is frightened, but then the same outfit is on four different aged boys/men, this represents the growing up of the child in the chair. The final man is shown to be about to hitting the scared child. The whole thing represents a vicious circle of kids to adults that are abused. It's saying if someone hit's their kid, they may grow up with the same anger and tendencies. The colours are very dark and brown, grey and black. This dark setting shows the dramatic and sadness of the campaign, there are no pure and good colours. The statement in a speech bubble next to it is written in a scrawly, handwriting text with a short and yet again, blunt and has figures and statistics in it. The logo for the campaign is just below this, it also has the name of the campaign as well.
Political Campaign:
This David Cameron/Conservative campaign poster is aimed towards most people, because everyone cares about the NHS system, as we need it. It is all in the same house colours, blue and green, with a background of white. The only change in colour is David Cameron in a black suit. These colours are very pure and open, they are bright and would easily attract the public's eye. Him being in the black suit makes him stand out against the pure white background. The conservative website is placed at the bottom of the campaign poster, this is probably always the same and always on the posters, or TV adverts, or billboards. This information is very important, it always needs to be accurate so people can access it with ease. The statement is very blunt and short, it would stick in someone's mind. It could be seen as 'hard hitting', the first part is, 'We can't go on like this' is a very tactful, it would make people properly think about the NHS situation. The poster also has the slogan of the conservatives at the bottom, 'Year for change'. This is also short and subtle, but would be on every single one of their campaigns.This campaign also has a website, another platform of media. It has the same colours as the poster/billboard would have, the light blue, which still represents the light and purity supposedly of the campaign. It also has the same style picture of him, the suit and formal look, making it very professional. This website has a search bar as well as links to other parts of the campaign that is more to do with their objectives instead of the person. It also has a section where you can find your own local conservative campaigns, which relates directly to you personally.
Health Campaign:This is an NHS campaign about mothers smoking whilst they are pregnant by the NHS Smokefree campaigns. This is a very dull, grey, black and dark poster, it's like this because it is about harmful and upsetting things. The smoke is coming out of the pregnant stomach instead of the cigarette, this is to show that it'll be the baby that inhales and get's harmed by the smoke. The text is bold and a short statement, this is because it'll stick in someone's mind and can be remembered easily. It is also very blunt and precise about what it wants us to know, the direct language such as 'your', although if you aren't a smoker or not pregnant it is still aimed at you, this can also convince you easily about smoking whilst being pregnant. There is a logo at the bottom, the 'smokefree' logo which would appear on all of it's campaigns.
Public Awareness:
Target Audience:
We have decided to use teenagers as our target audience for our campaign for regenerating public spaces. We were thinking about using the Baldock Museum as a youth club. We feel we are able to speak to teenagers and understand them better, considering we are teenagers as well. We also think that by choosing teens we are able to use more appropriate language and appeal to them better than if we were trying to appeal to an adult audience instead. This could give us a better chance of persuasion.
Initial Ideas (Group)
Allotment Ideas - On the edge of Clothall Common in Baldock, there is an empty, and overgrown field that could be put into use as something more. It could be cut down and made into allotments, this would target mainly the older generation as somewhere to go, plant vegetables, fruit and plants, and this could create some kind of community, there could be small sheds built and maybe a small club/coffee area to have a drink and a biscuit in.
Community Centre - This is very run down in Baldock, it's not as nice or as promoted as it should be. It is used for small sportsd clubs and parties occasionally, but no one really goes there. It could be more of a cafe place, and have more of a community, like it should have.
Church Gardens - around St.Mary's church the area is pretty run down, although most of the gravestones are very old, the surroundings could be better. We thought that putting in a flower garden and getting the community to help plant flowers around the church and the church walls would make it look more caring and pretty. This could be a chance for the local community to get together and support the church and also puts more hope into the area.
Youth Club - In Baldock there isn't anywhere for teenagers to go, there is only parks and public spaces such as the high street and around Tesco. This intimidates other kids, and adults or the elderly, so having somewhere for them to go and hang out would be a good idea. we were thinking they could transform the Baldock Museum which is in the centre of Baldock to something with pool tables or air hockey and couches to make somewhere for any teenagers to hang out in. the Baldock museum is very rarely used and doesn't have much in it at all, so could have the facilities of a youth club, as well as the original stuff.
Scout hut - This isn't too run down, but it couldpotentially be re-furbished or re-painted to look better inside and outside. There could be some new equipment put in it, for the kids and for parties, this would attract more people.
Conventions of a Campaign;
1. Linked Products;
- Same slogans - on most posters, or videos, or their websites, the slogans are always the same. It is usually means something really deep and often is very blunt and straight forward.
- Similar images - the same style pictures are used each time, for example, NSPCC mostly uses a sad looking child on a dark background in black and white, to show that it is a dark and upsetting campaign.
- Use of the same logo - Each campaign and company has the same logo so it is recognisable to everyone who sees it.
- Contact Information - always has to be the same and has to be accurate.
- Same house style - the colours would look the same throughout the websites and posters for example, the RSPCA has blue and white
2. A use of all types of media - this is used in most campaigns, they range from posters to television adverts, can be placed on billboards and on leaflets posted through someone's door.
My Group:
In my campaign group there are four people;
In my campaign group there are four people;
- Myself (Megan Byford)
- Georgina Paulus-Nield
- Janvi Bhalla
- Megan Webster
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