YOUTH 4 BALDOCK;
Why this name? Our group chose this name because it had both the name of the town we were regenerating in it, as well as the specific target audience in it. The 4 would make it shorter and also make it more playful. It stands out, it also gives the sense of enforcing the campaign, that it is only for the youth, it is to help and provide for them in a positive way. It also shows the aim of our campaign, without having to use the word 'regeneration'. This name is also clear and straight forward, meaning there would be little confusion about it and a simple name can either not be remembered, or it is so simple, it's easily rembered, for this name, we hope that it would be the latter.
'MAKE EVERY REGENERATION COUNT';
Why this slogan? We chose this slogan because it was catchy and it sends a simple but good message. It's clear and states the purpose of the campaign. It's making our campaign already sound successful, letting people know that this regeneration will really mean something to the community and that it'll make it a better place. We thought that it sounded quite bold and could be remembered easily, because it's simple and would stand out.
1. This logo has a very youthful design, the popcorn represents activities such as cinema type screening, and the headphones could represent gaming and music. These kind of things are enjoyed by teenagers, so it makes it attractive and appealing to them. The 'paint' style could give the appeal of creativity and freedom. The colours are mixed, the green is a colour that can suit both female and males. These colours would also be used in our any art work for our slogan and name, and the themes would be used on all forms of our media.
2. This logo is very simplistic, and has little colour. This could be a good thing because we can then put in any other colours we want in the other forms of media, including the website, poster and leaflets. The hand sign is something that would convey a helping hand, meaning support and friendship, the star symbol is something that an be very youthful, especially as this one has a sign of graffiti also. The peace sign is to show a calm and safe atmostphere. Although it has meaning, this design may not be remembered and wouldn't be noticed easily.
Final Campaign Idea and Target Audience
Final Campaign Idea:
Our final campaign idea
is to turn the current Baldock Museum into a Youth Club. After conducting two
surveys we found that both the average public of Baldock and the teenagers who
live here thought that Baldock would benefit from a Youth Club, due there only
being one that currently runs in Baldock however this one is a Christian Youth
Club and we felt that it excluded many people who may wish to attend a Youth
Club but felt they couldn't due to not being Christian. Another reason we chose
the museum as our venue for the Youth Club is because the museum is very
underused and we thought that we can change this by re-developing the space and
turning it into a Youth Club.
Final Campaign Target Audience:
Our final campaign target audience is 13-16 year olds We have chosen this range as out target audience because we think they are not too young but they have also not passed the age that is seen as too 'adult' for a Youth Club. From the people we asked in our targeted survey we found that they mainly between the ages of 13-16 and said that if a Youth Club was an option for them to go to then they would attend.
Our final campaign target audience is 13-16 year olds We have chosen this range as out target audience because we think they are not too young but they have also not passed the age that is seen as too 'adult' for a Youth Club. From the people we asked in our targeted survey we found that they mainly between the ages of 13-16 and said that if a Youth Club was an option for them to go to then they would attend.
Slogan Brainstorm and Evaluation
We came up with five
different possible slogans and we asked other people for their opinions and to
vote for which one they liked the most. The most popular slogan was "Make every
Regeneration Count."
Our Initial Ideas
We did a brainstorm of our initial ideas for where our regeneration would take place in Baldock and why.....
We did a brainstorm of our initial ideas for where our regeneration would take place in Baldock and why.....
Survey to Research Community Space Development in Baldock:(general)
How do you feel about the public
spaces in Baldock?
Very
happy
They’re
Good
Ok
Not so Great
Terrible
Are you proud to live in Baldock?
Yes
No
I don’t
know
Overall, how safe do you feel in
Baldock?
Extremely
safe
Quite
safe
Moderately
safe
Slightly
safe
Not at
all
How often do you visit the public
parks/green areas in Baldock?
All the
time
Sometimes
Not so
much
Never
How often do you attend events in Baldock?
All the
time
Sometimes
Not so
much
Never
Is Baldock a good community to be
around?
Yes
No
I don’t
know
Do you think young people need
somewhere to go in Baldock?
Yes
No
I don’t know
What would you put in a youth club
for teens?
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Would you partake in the
regeneration of a run-down place in Baldock so teens can have somewhere new to
go?
Yes
No
I don’t
know
Is there anywhere in Baldock you
feel needs regenerating?
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