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Analysis of 4 existing community campaigns (also within the local area)

Baldock Town Hall;
This campaign is for the re-use and regeneration of Baldock Town Hall, which is in need of over £50,000 worth of repair. This concept is less about green space and more about regeneration of indoor spaces. They're ideas are to transform it into somewhere that can hold events such as small cinema type screenings, local kids clubs and also small concerts. This could improve the amount to do in Baldock and would have more attraction. Although the project doesn't have a main poster, there is a likelihood that they have produced fliers or leaflets to get more people involved with getting the council to give them enough money to regenerate the hall.

INTERVIEW IN THE CAMPAIGN: 

Mrs Gentle said: “We have undertaken quite a sizeable project to bring Baldock Town Hall back into community use. We envisage a vibrant arts and heritage centre in the middle of Baldock town as an asset to Baldock and the renovation work that has been undertaken here recently.
“We look forward to a full programme of events to complement those already being carried out by various community groups in Baldock.”
Mrs Gentle said the group would have liked to have occupied the hall by now. 
Wild Stevenage
Site logoChildren get stuck into hedge planting as part of the Wild Stevenage project
This campaign is for the local Hertfordshire residents to get involved in conserving the rest of the environment that hasn't been built on yet. It's about showing a future generation the wildlife that is in our area and how to keep it going and safe. This campaign uses a website with a logo and seem to have a lot awareness. They get people to sponsor it, doing runs and also they get people to hold up signs in protest with their logo. This campaign is meant to fight for change in the area to save wildlife, so everything they do has to get some kind of public attention. They also allow volunteers and ask people to sign up for their campaign online. It is likely that people get fliers from this campaign, all around Herfordshire. The logo and website has a simplistic and pure look, with white and green-blue - this could be thought of as the colour of water, so matches what their campaign is about. The language in this campaign titles and content throughout it's website is very straight forward and informative, but also gives a sense of immense community. This is a very successful campaign and has had a lot success. The target audience is families and pretty much anyone that shares an interest in the environment.

This also has a website, which colours match up to the picture that you can see at he top. They did this because the yellows, browns and greens are very natural colours and relate directly to the theme of nature. Using kids in the pictures shows that even the young generation want to get involved with the work and that it should be something he whole community wants to do.

Green Gym;
This is an organisation that is based all around the country, this is also about keeping the wildlife safe and conserving what we have in the country. You can find your local 'Green Gym' on the website, this is how they inform people how they can get involved straight away, this is easy to find. The layout of this website and pictures plus text is very green and matches the campaign. Currently, the background is of autumnal leaves, which coordinates with the seasonal weather, this makes it very attractive. The main posts and logo are green, this represents the wildlife factor pretty simply. They also have a slogan in this page, 'reclaiming green places since 1959', which isn't seen in most community campaigns. They use volunteers to help in particular areas of the country, and considering the amount of time it has been running for and how far spread across the country it is, you can see that this campaign is very successful. The target audience for this campaign is environmental lovers, from the picture that is on the website would suggest that the audience is more for the middle aged - elderly range of people. There is also a prominent logo at the top of the page, 'TVC' which has the meaning underneath. The language of this campaign is again, straight forward and informative, it is also professional. 

Triangle Gardens;

Triangle Community Garden, Hitchin, composite pic: planting seeds, composting, creating the orchard, painting the sunflower mural,sunflowers, apple day, harvesting tomatoes, adults with learning disabilities at work on the allotment
This campaign is based in a nearby town to Baldock - Hitchin. This gets a range of people, from little kids, to school students and the youth of today, to families and then also to the older generation, so more middle aged and elderly. We know this because of the of the banner that is placed on the website, just like the TVC campaign, it shows target audience straight away. Their products include leaflets to advertise for volunteers. They also offer courses to help people get interested and involved and have knowledge of what can be done to help the wildlife. A lot of campaigns in our area are made for saving wildlife, purely because this area is getting built on widely and quickly, so saving and preserving the environment is important to a lot of community areas in Hertfordshire, especially. The campaign is quite successful, it holds events, visits schools and has raised awareness by getting sponsorships from large companies in  the area, such as the Morrisons branch in Hitchin and the John Lewis branch in Welwyn. They also use social media sites - Twitter and Facebook, this method can entice the younger audience to pay interest to what they do.  

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1 comments:

SimMedia said...

Excellent research into existing community projects - where possible can you give image examples to show methods each campaign group has used to promote their cause.

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