Campaign Posters Analysis:
This David Cameron/Conservative campaign poster is aimed towards most people, because everyone cares about the NHS system, as we need it. It is all in the same house colours, blue and green, with a background of white. The only change in colour is David Cameron in a black suit. These colours are very pure and open, they are bright and would easily attract the public's eye. Him being in the black suit makes him stand out against the pure white background. The conservative website is placed at the bottom of the campaign poster, this is probably always the same and always on the posters, or TV adverts, or billboards. This information is very important, it always needs to be accurate so people can access it with ease. The statement is very blunt and short, it would stick in someone's mind. It could be seen as 'hard hitting', the first part is, 'We can't go on like this' is a very tactful, it would make people properly think about the NHS situation. The poster also has the slogan of the conservatives at the bottom, 'Year for change'. This is also short and subtle, but would be on every single one of their campaigns.
This campaign also has a website, another platform of media. It has the same colours as the poster/billboard would have, the light blue, which still represents the light and purity supposedly of the campaign. It also has the same style picture of him, the suit and formal look, making it very professional. This website has a search bar as well as links to other parts of the campaign that is more to do with their objectives instead of the person. It also has a section where you can find your own local conservative campaigns, which relates directly to you personally.
This campaign is an abuse campaign for children. The picture is the main thing that is supposed to be looked at with thought. The child in the chair is frightened, but then the same outfit is on four different aged boys/men, this represents the growing up of the child in the chair. The final man is shown to be about to hitting the scared child. The whole thing represents a vicious circle of kids to adults that are abused. It's saying if someone hit's their kid, they may grow up with the same anger and tendencies. The colours are very dark and brown, grey and black. This dark setting shows the dramatic and sadness of the campaign, there are no pure and good colours. The statement in a speech bubble next to it is written in a scrawly, handwriting text with a short and yet again, blunt and has figures and statistics in it. The logo for the campaign is just below this, it also has the name of the campaign as well.
Political Campaign:
This David Cameron/Conservative campaign poster is aimed towards most people, because everyone cares about the NHS system, as we need it. It is all in the same house colours, blue and green, with a background of white. The only change in colour is David Cameron in a black suit. These colours are very pure and open, they are bright and would easily attract the public's eye. Him being in the black suit makes him stand out against the pure white background. The conservative website is placed at the bottom of the campaign poster, this is probably always the same and always on the posters, or TV adverts, or billboards. This information is very important, it always needs to be accurate so people can access it with ease. The statement is very blunt and short, it would stick in someone's mind. It could be seen as 'hard hitting', the first part is, 'We can't go on like this' is a very tactful, it would make people properly think about the NHS situation. The poster also has the slogan of the conservatives at the bottom, 'Year for change'. This is also short and subtle, but would be on every single one of their campaigns.This campaign also has a website, another platform of media. It has the same colours as the poster/billboard would have, the light blue, which still represents the light and purity supposedly of the campaign. It also has the same style picture of him, the suit and formal look, making it very professional. This website has a search bar as well as links to other parts of the campaign that is more to do with their objectives instead of the person. It also has a section where you can find your own local conservative campaigns, which relates directly to you personally.
Health Campaign:This is an NHS campaign about mothers smoking whilst they are pregnant by the NHS Smokefree campaigns. This is a very dull, grey, black and dark poster, it's like this because it is about harmful and upsetting things. The smoke is coming out of the pregnant stomach instead of the cigarette, this is to show that it'll be the baby that inhales and get's harmed by the smoke. The text is bold and a short statement, this is because it'll stick in someone's mind and can be remembered easily. It is also very blunt and precise about what it wants us to know, the direct language such as 'your', although if you aren't a smoker or not pregnant it is still aimed at you, this can also convince you easily about smoking whilst being pregnant. There is a logo at the bottom, the 'smokefree' logo which would appear on all of it's campaigns.
Public Awareness:
1 comments:
Excellent work, good detail, clear understanding of techniques used in each poster and well presented.
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