Conventions of a Campaign;
1. Linked Products;
- Same slogans - on most posters, or videos, or their websites, the slogans are always the same. It is usually means something really deep and often is very blunt and straight forward.
- Similar images - the same style pictures are used each time, for example, NSPCC mostly uses a sad looking child on a dark background in black and white, to show that it is a dark and upsetting campaign.
- Use of the same logo - Each campaign and company has the same logo so it is recognisable to everyone who sees it.
- Contact Information - always has to be the same and has to be accurate.
- Same house style - the colours would look the same throughout the websites and posters for example, the RSPCA has blue and white
2. A use of all types of media - this is used in most campaigns, they range from posters to television adverts, can be placed on billboards and on leaflets posted through someone's door.
1 comments:
Some good points here, can develop by including image and actual examples to support your points.
Post a Comment